Its four new models are between 6.1 and 6.7 inches long, meaning they have larger screens than the iPhone 13. They can also last all day on a single charge. However, one expert noted that Apple had reserved the “biggest leaps” – such as a more powerful processor – for the Pro, its most expensive handset. iPhone 14 and 14 Plus have an upgraded 12-megapixel primary camera, with a brighter flash, wide-angle capability, and Action mode for video that adapts to shake, motion, and vibrations. The more expensive Pro and Pro Max handsets have a 48-megapixel camera. All four phones are equipped with a larger light sensor that can produce low-light photos twice the quality of the previous generation. “Low-light photography has always been a challenge given the sensor size on mobile phones,” said Ru Bhikha, mobile expert at comparison site Uswitch.com. “So any sort of improvement, given the number of photos we take on a daily basis, will definitely be seen as a worthwhile upgrade over the iPhone 13.” However, while the standard iPhone 14 uses its predecessor’s A15 bionic chip, the Pro will be equipped with the faster A16 chip. “Apple has stuck to its guns and reserved its biggest leaps in innovation for its most premium devices, despite the financial challenges many consumers face,” noted Mr. Bikha. Similarly, the Pro versions feature “Always-On Display”, which means users can see essential notifications while the screen is locked. Unveiling the feature at a virtual event, Apple executive Greg Joswiack said: “It’s easy to see the time and other essential information without picking up your iPhone or tapping the screen. “This keeps central information available for those moments when all you need is a glance… this is the most advanced display we’ve ever shipped.” Mr Joswiack added that it was made possible by the Pro’s “incredibly efficient” display, which operates at a refresh rate as low as 1Hz. Image: Apple CEO Tim Cook Apple has ditched the iPhone mini seen in previous generations – the “cheaper and more pocket-friendly phone than the main line”, Mr Bikha said. The new phones have also left behind the SIM card tray of previous models, allowing users to connect to networks and swap SIM cards digitally. Meanwhile, the iPhone 14 and 14 Plus will also have an “Emergency SOS” feature that will mean users can get help over the phone if they’re out of cellular signal range. Apple said the feature will show a user where to point their phone to connect to a satellite. They will be guided through a questionnaire and follow-up messages to centers staffed by Apple-trained experts who can call for help on their behalf. Users will also be able to manually share their satellite location with “Find My” when there is no cellular or Wi-Fi connection. Satellite Emergency SOS will be available to users in the US and Canada in November and will be free for two years. No details were given on when or if the service will be available to UK users. Read more: Apple employees fight back against Tim Cook’s return-to-office order What is Apple’s new serious vulnerability and how do you protect yourself from it? Apple discloses serious security vulnerabilities for iPhone, iPad and Mac The iPhone 14 will be available for £849 on September 16, while the Plus will hit shelves for £949 on October 7. The Pro and Pro Max retail for £1,099 and £1,199 on September 16 and 23. Also unveiled at the virtual event was the Apple Watch Ultra, which the company’s chief operating officer Jeff Williams called “the most rugged and capable Apple Watch ever.” Aimed at those who participate in extreme sports – such as deep sea diving – it is reinforced with a titanium casing and a sapphire crystal screen protector.
