Tim Cook on RCS for iPhone
Cook said: “I don’t see our users asking us to put a lot of energy into it at this point. I would love to turn you into an iPhone.” The questioner then explained that because his mother uses an Android device, he cannot send her certain videos due to the reliance on SMS. Cook’s response was to tell the person to simply “buy your mom an iPhone.” Apple has long refused to adopt RCS, which would bring many iMessage-like features to cross-platform communication between iPhone and Android devices. RCS offers a number of upgrades over traditional SMS. This includes things like typing indicators, improved group chats, higher resolution and larger size attachments, and more. In fact, Google recently launched a broad advertising campaign pushing Apple to adopt RCS. “Apple needs to fix what’s broken,” Google says in the ads. It’s time for Apple to fix texting. It has nothing to do with the color of the bubbles. It’s the tiny photos and videos, no wifi messages and no read receipts. Apple creates these problems when we send messages to each other from iPhones and Android phones, but does nothing to fix it. Apple has no incentive to adopt RCS and instead continues to make upgrades to its own iMessage platform. The company has made small improvements to the SMS experience between iPhone and Android devices, including better support for Tapbacks in iOS 16. Other than that, it’s clear that Apple has no intention of wasting time on RCS technology. What do you think; Should Apple adopt RCS? Let us know in the comments. FTC: We use affiliate links that automatically earn you income. More. Check out 9to5Mac on YouTube for more Apple news:
